How to Run Spotify Ads

Hey guys, in this tutorial I will be walking you through how to start advertising on Spotify.

Spotify is an online streaming platform for music & podcasts. It has quickly become one of the largest streaming platforms, making it a invaluable place to advertise.

Spotify is one of the most popular streaming platforms.

Why Advertise on Spotify?

We all know that radio is a dying platform, because people have moved across to modern channels.

Well… People have moved to streaming channels like Spotify.

Spotify is well suited for advertisers, especially:

• Musical artists

• Medium & large organisations (Spotify isn’t great for businesses with small target markets)

• Anyone in the music industry

Because Spotify Ads are audio ads, they are great for explaining deals & topics which are sometimes hard to explain visually.

Steps to Advertise on Spotify

If you’ve advertising platforms like Facebook Ads or LinkedIn Ads, then Spotify Ads Studio will be very similar for you.

1. Sign into Spotify Ads Studio

Start by signing into Spotify Ads Studio, this is where you’ll manage & create all your Spotify Ads.

Of course you do need to have a Spotify account in order to do this.

Overall signing up is really easy & pain free.

Sign into Spotify Ads Studio.

2. Create your Ad Campaign

The first thing we need to do is set up our first campaign.

This will then bring up the option of what type of campaign you want to run.

You have three options:

• An organisation or business

• Existing music on Spotify

• A physical concert of merchandise

Choose the relevant advertising goal for the Spotify campaign.

3. Target People on Spotify

This is where we can set up who we want to target with our Spotify Ads & how much money we will spend.

The three important sections to look at are:

• Choosing your ad format

• Set your ad schedule

• Target your audience

When you’re updating these factors, you will see your predicted campaign results appear on the right hand side.

4. Create your Spotify Ad

This is where it gets exciting. From here we get to design the artwork & copy of our ad.

Plus we get to upload our audio file which will be played & be heard by the listener.

Once you have finished creating your ad, you can publish it and you’re good to go!

Setup & design your Spotify audio ad.

Spotify Ad Summary

Advertising on Spotify is a great strategy for advertiser that are looking to improve their audio ad game.

Keep in mind, the success of your Spotify ad is determined by your audio.

So invest plenty of time to make sure that your audio ad is as successful as possible.

If you need a visual demonstration of how to create a Spotify Ad, I filmed this Youtube video.